Privacy Policy

Information We Collect

Personal & Contact Information

• Basic Information: Name, mobile phone number, shipping address, and billing address. For returning customers, we will record your dressing style preferences (e.g., casual dresses, high-waisted bottoms, retro straps), size data, and fit requirements to provide accurate product recommendations.
• Order-related Information: Product model, size, color, material selection, and customization needs (e.g., extended straps, adjusted dress hem length). Such data will be permanently deleted after order completion and the end of the after-sales service period to ensure privacy security.
• In-store Pickup Information (if applicable): The pickup time slot you reserved will be temporarily stored and deleted within 7 days after successful pickup.

Payment & Transaction Information

• All payments are processed through UnionPay-compliant payment gateways (WeChat Pay, Alipay, UnionPay cards, etc.). We never store complete bank card numbers, security codes, or bank account information. All financial data is protected by end-to-end encryption technology to ensure transaction security.
• Bulk Order Records: For corporate procurement orders (e.g., clothing stores wholesaling dresses, enterprises customizing employee uniform bottoms, e-commerce platforms purchasing straps), the purchase order number will be temporarily retained for invoicing purposes and automatically deleted after 12 months.

Website & Usage Data

• Browsing Behavior: Product pages you viewed (e.g., cotton dresses, denim bottoms, adjustable straps), shopping cart information, size filtering records, and cookie data used to optimize services.
• After-sales Data: Order logistics inquiry records, return and exchange application information, and product review content. Such data will be automatically deleted 12 months after order completion.

How We Use Your Information

• Order Fulfillment: Process your order payment, arrange delivery, provide logistics inquiry services, and enclose a product care guide with each order (e.g., dress hand-washing suggestions, strap maintenance tips).
• Customer Service: Resolve your after-sales issues (e.g., incorrect size, fabric quality problems, broken strap buckles, mismatched styles/colors/sizes with the order), and provide return/exchange guidance, size recommendations, and product version consulting.
• Personalized Recommendations: With your consent, send you new product information that matches your dressing preferences (e.g., retro dress launches, high-waisted bottom promotions). You can unsubscribe at any time by contacting customer service.
• Compliance Requirements: Retain necessary transaction records for tax declaration and legitimate inquiries from regulatory authorities, ensuring all products meet national apparel quality standards.

Data Security Protection

• Data Transmission: All information is protected by SSL/TLS encryption technology during transmission. You can confirm the encryption status through the lock icon in the website address bar.
• Data Storage: Personal information is stored on encrypted servers. Only authorized customer service and order processing personnel can access necessary information, and all personnel have signed strict confidentiality agreements.
• Third-party Cooperation: Logistics, payment, and other partners can only obtain the minimum information required to complete services (e.g., shipping address, order amount) and must comply with the same privacy protection standards.

Your Data Rights

• Right to Access: Contact customer service at any time to request access to your personal information and order records.
• Right to Correction: If your shipping address, mobile phone number, or other information is incorrect, you can modify it through the personal center on the official website or by contacting customer service.
• Right to Deletion: After order completion and without after-sales disputes, you can request the deletion of your personal information (except as required by laws and regulations).
• Right to Refuse: You can refuse to receive personalized marketing information from us without affecting your normal product purchases.