About us

Brand Mission


Our mission is to create high-quality, on-trend clothing that fits and flatters every body type. We believe that fashion should be inclusive, accessible, and sustainable—designed for real women with real lives.

Product Advantages


We focus on three core product lines, each crafted to meet U.S. quality and style standards:

  • Dresses: Our collection includes casual sundresses, workwear midi dresses, and retro-inspired maxi dresses, all made with soft, durable fabrics sourced from U.S. and global sustainable suppliers.
  • Bottoms: From high-waisted jeans to flowy linen pants, our bottoms are designed for comfort and versatility, with features like stretch fabric and reinforced stitching for long-lasting wear.
  • Straps: Our adjustable straps are a wardrobe staple—perfect for pairing with dresses, skirts, or jeans. Made with sturdy metal buckles and woven fabrics, they add a touch of retro charm to any outfit.

Quality Assurance


All our products undergo rigorous testing to meet U.S. CPSC safety standards and quality requirements. Each item is inspected three times before shipping:

  1. Fabric Testing: Ensure no harmful chemicals, color fastness, and durability.
  2. Craft Inspection: Check stitching, hardware, and sizing accuracy.
  3. Final Inspection: Verify packaging, tags, and overall product condition.

Team & Values


Our team is based in New York City, with designers who draw inspiration from U.S. fashion trends and customer feedback. We value inclusivity, sustainability, and customer satisfaction—and we are committed to providing exceptional service to every shopper.

Whether you need help with sizing, styling, or returns, our U.S.-based customer service team is available 7 days a week to assist you.

Social Responsibility


We are committed to sustainable fashion practices: we use recycled packaging for all shipments, partner with eco-friendly fabric suppliers, and donate a portion of our profits to U.S. women’s empowerment charities. We also offer a take-back program for Apparel items, which are recycled or donated to local shelters.